An iconic Australian brand specializing in hand-crafted resin jewelry and homewares with vibrant, sculptural designs.
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See all ads on AdLibrary →Dinosaur Designs is an Australian design brand known for handcrafted resin jewelry, homewares, and accessories with sculptural, organic forms. Founded in Sydney, it sells through its own retail stores, DTC website, and select design-focused retailers worldwide. Dinosaur Designs advertises on Meta placements to support ecommerce sales.
Dinosaur Designs treats advertising as an extension of its studio practice. Creative centers on colorful resin jewellery and homewares shown as objects first, with sculptural shapes, saturated color and swirling translucent surfaces doing the selling. Imagery tends to be art-directed rather than discount-led, positioning pieces as collectible design. The Sydney studio roots and founder-led story give the brand a distinct, handmade identity. Explore their ad creative at AdLibrary.
On Meta, Dinosaur Designs uses close product photography and styled still life to showcase bangles, earrings, necklaces, vases, bowls and serveware. Carousel ads suit its range, letting shoppers move from jewellery to homewares, while gifting edits and new collection launches provide seasonal hooks. Store openings and click-and-collect also give local campaigns a practical message alongside the design-led visuals.
Copy themes: (1) handmade, sculptural pieces with a signature resin finish; (2) color as self-expression, from jewellery to the table; (3) gifting edits and collection launches; (4) collaborations and limited editions, such as first-edition furniture pieces. Tone is warm, confident and design-literate, with short copy that lets the visuals carry the message. Video can show how the pieces catch light and sit on the body or table.
Dinosaur Designs shows how a design studio can sustain an ecommerce business without leaning on promotions. Search and shopping ads capture people looking for resin jewellery, while social video and imagery build recognition of the look itself. Lessons: keep a consistent visual signature, use gifting moments for acquisition, and let collections and collaborations create news.
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