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Care/of Ads Library

takecareof.com

Also known by: takecareof.com

Care/of created the personalized vitamin daily-pack category, with individually named sachets that turned supplement routines into shareable rituals.

Platform pages:Google/AdMobTikTokInstagramFacebook

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About Care/of

Care/of was founded in 2016 by Craig Elbert and Akash Shah in New York. The brand popularised quiz-driven personalized vitamin subscriptions with individually labeled daily packs, making supplement routines feel personal and Instagram-worthy. Bayer AG acquired Care/of in 2020 for a reported ~$225 million, recognising the brand's DTC consumer data and quiz-funnel expertise.

Care/of Ads Strategy: What Makes Care/of Ads Effective

Care/of's advertising is anchored by the quiz funnel — 'Take the quiz, get your personalized routine' — which reduces the overwhelming choice problem in the vitamin aisle. The individually named packaging (your name printed on each daily pack) turned customers into organic brand advocates on Instagram, generating UGC that extended paid reach. See Care/of's ad creatives at https://adlibrary.com?q=Careof&type=3.

Care/of Meta Ads (Facebook & Instagram): Platform Analysis

Facebook and Instagram drove the majority of Care/of's customer acquisition pre-acquisition. Ad creative featured the branded daily packs, quiz CTAs, and ingredient transparency content. Wellness influencer partnerships amplified reach to millennial and Gen Z women who were skeptical of traditional vitamin brands. The visual appeal of the packaging made it uniquely suited to Instagram's aesthetic-driven feed.

Care/of Ad Copy & TikTok Creative Themes

Core themes: personalization ('made for you'); ingredient transparency and science-backed sourcing; the daily ritual of the named pack; and simplicity (no more guessing at the vitamin aisle). Headlines like 'Your personalized daily vitamin pack' speak directly to consumers overwhelmed by generic multivitamins.

Care/of Google Ads, YouTube Ads & Cross-Platform Lessons

Care/of proved that the quiz funnel is not a conversion trick but a business architecture. The quiz collects first-party data that personalises the product, the copy, and the retention email sequence simultaneously. The named packaging insight shows that small product design decisions (a customer's name on a sachet) can generate millions of dollars in organic UGC — sometimes worth more than paid spend.

Find Care/of Ads: All Search Variants

Searching for Care/of? Whether you type Care/of ads, Care/of Meta ads, Care/of TikTok ads, Care/of Google ads, or see all Care/of ads — this page surfaces every active and historical Care/of creative we have indexed. Browse the full archive at Care/of ad library. Related queries: Care/of ads, Care/of ad library, see all Care/of ads, browse Care/of ads, find Care/of ads, where to see Care/of ads, Care/of Meta ads, Care/of Facebook ads, Care/of Instagram ads, Care/of TikTok ads, Care/of Google ads, Care/of YouTube ads, Craig Elbert Care/of ads, Akash Shah Care/of ads.

Frequently Asked Questions

Where can I see Care/of ads?
Browse Care/of's active and historical Facebook and Instagram ad creatives on AdLibrary at adlibrary.com.
What platforms does Care/of advertise on?
Care/of advertises primarily on Facebook and Instagram, supported by wellness influencer partnerships and email marketing to its subscriber base.
Who are Care/of's main competitors?
Key competitors include Persona Nutrition, Ritual, HUM Nutrition, and Rootine in the personalized vitamin subscription space.
What makes Care/of's ads effective?
Care/of's quiz-funnel ads convert by removing decision paralysis, while the individually named daily packs generate organic UGC that extends paid campaigns at no incremental cost.
Was Care/of acquired by Bayer?
Yes. Bayer AG acquired Care/of in 2020 for a reported ~$225 million, integrating the brand's DTC infrastructure and first-party data into Bayer's consumer health portfolio.
What other ways do people search for Care/of ads?
Common search variants include: Care/of ads, Care/of ad library, see all Care/of ads, browse Care/of ads, find Care/of ads, where to see Care/of ads, Care/of Meta ads, Care/of Facebook ads. All of these queries surface the same Care/of ad creative in our library.