Direct-to-Consumer - a business model where brands sell directly to customers without intermediaries.
D2C (Direct-to-Consumer) is a business model where manufacturers or brands sell directly to end customers, bypassing retailers and wholesalers.
Warby Parker, Dollar Shave Club, Glossier, Allbirds
D2C (direct-to-consumer) brands sell directly to customers without retailers or middlemen. This model relies heavily on digital advertising because there's no retail distribution to drive discovery. Mastering paid ads is critical for D2C brands — it's often the primary growth channel and the biggest line item in the budget.
