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Copyright Notice

Copyright Notice

Last updated: 16 May 2026

This Copyright Notice explains how AdLibrary handles intellectual property rights in the advertisements indexed through our Service, and the steps that rights holders must take to have advertisements removed from public accessibility. It supplements, and forms an integral part of, our Terms of Service.

If anything in this notice conflicts with the Terms of Service, this notice prevails in respect of copyright and related-rights matters.

1. What AdLibrary is

AdLibrary is an advertising transparency and competitive intelligence service. The Service operates as an indexing and discovery tool for advertisements that are already publicly accessible through official ad transparency libraries operated by third-party advertising platforms, including but not limited to:

  • the Meta Ad Library, operated by Meta Platforms, Inc.;
  • the TikTok Commercial Content Library, operated by TikTok Ltd.;
  • the Google Ads Transparency Center, operated by Google LLC;
  • the X Ads Repository, operated by X Corp.;
  • the Pinterest Ads Library, operated by Pinterest, Inc.;
  • the AdMob and Unity advertising transparency tools; and
  • comparable public transparency tools provided by other advertising platforms.

These transparency libraries exist because the operating platforms have determined — and in several jurisdictions are legally required (e.g. under Article 39 of Regulation (EU) 2022/2065 (Digital Services Act)) — to make advertising publicly visible to users, researchers, journalists, and competitors. AdLibrary's role is to make this already-public information searchable and analysable.

2. Technical architecture

AdLibrary is primarily an information location and discovery tool, similar to a search engine. For most indexed creatives, AdLibrary's media endpoint (/api/media) redirects to the public URL on the originating advertising platform's CDN, and the user's browser retrieves the media directly from there.

For a small number of source platforms, the originating CDN does not permit direct browser retrieval. In those cases AdLibrary's media endpoint relays the media on the user's behalf, streaming the response without persisting the file to disk.

Metadata associated with advertisements (such as advertiser name, ad text, run dates, platform identifiers, and impression estimates where published) is indexed from the same public transparency sources for search and discovery purposes.

3. No ownership of indexed content

AdLibrary does not own, create, license, or claim any intellectual property rights in the advertisements made discoverable through the Service.

All copyright, trademarks, trade names, service marks, logos, creative assets, ad copy, images, videos, audio, voice-overs, music, and other materials contained within indexed advertisements are the sole and exclusive property of the respective advertiser, brand owner, agency, or other rights holder ("Rights Holders").

Nothing on the Service should be interpreted as granting any licence or right to use any Rights Holder's intellectual property. Inclusion of an advertisement in the AdLibrary index does not imply any endorsement, sponsorship, affiliation, partnership, or commercial relationship between AdLibrary and the Rights Holder.

4. Lawful basis for indexing

The Service is operated for purposes of competitive intelligence, market research, advertising transparency, journalism, education, and commentary. Indexing of publicly available advertisements for these purposes is consistent with:

  • the transparency objectives of the source platforms and the regulatory frameworks that require them, including Article 39 of Regulation (EU) 2022/2065 (Digital Services Act);
  • the citation, quotation, research, and commentary provisions of applicable copyright law, including § 42f of the Austrian Copyright Act (Urheberrechtsgesetz) and Articles 14, 15, and 17 of Directive (EU) 2019/790 on copyright in the Digital Single Market;
  • the case-law of the Court of Justice of the European Union concerning the lawfulness of providing links to content that has been made freely available on the internet with the consent of the rights holder (notably Cases C-466/12 Svensson, C-160/15 GS Media, and C-392/19 VG Bild-Kunst); and
  • analogous principles under United States law, including the fair-use doctrine and the information-location-tools safe harbour at 17 U.S.C. § 512(d).

5. Effective removal of advertisements

For creatives served directly from the originating platform's CDN, AdLibrary cannot prevent public access to the media — the URL on that CDN remains accessible to anyone who has it. Removal must occur at the source (see Options A and B below).

For creatives relayed through AdLibrary's media endpoint, AdLibrary can block the relay on request. Submit the specific /api/media URLs you want blocked along with the notice in Section 6; we will verify they resolve to creatives you hold rights to and remove access through AdLibrary.

Option A — Deactivate the advertisement in your own advertising account

This is the fastest and most effective route. Most advertisements indexed by AdLibrary were placed by the Rights Holder themselves through one of the major advertising platforms. The Rights Holder retains full control over those advertisements through their advertising account:

  • Meta (Facebook, Instagram, Messenger, WhatsApp ads): Pause or delete the ad in Meta Ads Manager (business.facebook.com).
  • TikTok: Pause or delete the ad in TikTok Ads Manager (ads.tiktok.com).
  • Google (Search, YouTube, Display, Discovery): Pause or remove the ad in Google Ads (ads.google.com).
  • X (formerly Twitter): Pause or delete the ad in X Ads Manager (ads.x.com).
  • Pinterest: Pause or delete the ad in Pinterest Ads Manager (ads.pinterest.com).
  • LinkedIn: Pause or delete the ad in Campaign Manager (linkedin.com/campaignmanager).

Upon deactivation, the originating platform ceases to serve the underlying media. The AdLibrary URL resolver, when next invoked, will redirect to a URL that returns an error or empty response, and the corresponding AdLibrary index entry will be removed at the next synchronisation cycle.

Option B — Submit a notice directly to the source ad library operator

If the Rights Holder does not have access to the advertising account that placed the ads (for example, where the ads were placed by a former agency, by a counterfeiter, or by an unauthorised third party), the Rights Holder should submit a notice to the operator of the source ad library:

  • Meta Ad Library: Meta's intellectual-property reporting tools at facebook.com/help/contact/1758255661104383 and facebook.com/help/contact/634636770043106.
  • TikTok Commercial Content Library: TikTok's IP reporting at tiktok.com/legal/report/ip.
  • Google Ads Transparency Center: Google's content reporting tools at support.google.com/legal.
  • Equivalent procedures are published by each other source platform.

Removal at source automatically and immediately results in removal of access through AdLibrary.

6. Supplementary index delisting

Where a Rights Holder has already secured removal of advertisements at source per Section 5, but a residual AdLibrary index entry persists (for example, between synchronisation cycles), the Rights Holder may submit a delisting request to [email protected] containing all of the following:

  1. The specific AdLibrary URL(s) requiring delisting. Notices that identify only categories, pages, or queries, rather than specific URLs, cannot be actioned.
  2. The corresponding original advertisement identifier on the source ad library (e.g. the Meta Ad Library ID).
  3. Confirmation, with supporting evidence, that the underlying advertisement has been removed at source.
  4. A statement that the complainant is the Rights Holder in respect of the content at issue, or is authorised to act on behalf of the Rights Holder.
  5. A statement, made in good faith and under penalty of perjury where applicable, that the information provided is accurate.
  6. Full contact details of the complainant, including legal name, address, telephone number, and email address.
  7. An electronic or physical signature.
  8. If the notice concerns creatives relayed through AdLibrary's media endpoint, the specific /api/media URL(s) you want blocked.

AdLibrary will action verified delisting requests within a reasonable period, ordinarily within ten (10) business days of receipt of a complete notice.

7. Notices that AdLibrary will not action

In the interests of a functioning advertising transparency ecosystem, and to comply with applicable obligations to prevent misuse of takedown procedures (including under Article 23 of Regulation (EU) 2022/2065), AdLibrary will not action the following categories of notice:

  • Notices targeting advertisements that remain publicly active on the source platform. Such notices seek a result that AdLibrary is not technically capable of providing and are properly directed to the source platform.
  • Notices targeting advertisements that the complainant themselves caused to be published through a public ad transparency library, where no exhaustion of source-level remedies has been attempted or explained.
  • Notices that target competitive intelligence rather than infringement — for example, notices that seek to prevent competitors from observing the complainant's own active advertising campaigns.
  • Notices that are incomplete, that fail to identify specific URLs, or that do not meet the requirements set out in Section 6.
  • Notices that are abusive, repetitive, manifestly unfounded, or submitted in bad faith. AdLibrary reserves the right to publish redacted summaries of such notices, in line with transparency-reporting obligations and best practice.

AdLibrary records all notices received, including notices that are rejected or not actioned, and may rely on this record in subsequent proceedings.

8. User responsibility

Users of AdLibrary access indexed advertisements solely for research, analytical, and informational purposes.

Users are solely responsible for ensuring that any subsequent use they make of indexed material — including downloading, reproducing, adapting, republishing, or commercially exploiting such material — complies with all applicable copyright, trademark, advertising, and other laws. Users agree to indemnify and hold AdLibrary and its operators harmless from any claims arising out of their misuse of indexed content.

9. Limitation of liability in respect of third-party content

AdLibrary makes no warranty as to the accuracy, completeness, legality, or rights status of indexed advertisements. Any reliance on the indexed material is at the user's own risk. To the maximum extent permitted by applicable law, AdLibrary is not liable for any direct, indirect, incidental, consequential, or punitive damages arising from indexed third-party advertising content.

10. Status as a technical intermediary

To the extent applicable, AdLibrary asserts the protections available to providers of mere conduit, caching, and information location services under Articles 4, 5, and 6 of Regulation (EU) 2022/2065 (Digital Services Act), the corresponding provisions of Austrian implementing legislation (KoPl-G and ECG where relevant), and analogous protections under other applicable laws including 17 U.S.C. § 512(a) and (d).

AdLibrary does not select, modify, or initiate the transmission of advertising media. The Service serves only as a technical mechanism through which users discover and access content made publicly available by third-party advertising platforms.

11. Trademarks

References on the Service to platform names (such as Meta, Facebook, Instagram, TikTok, Google, YouTube, X, Pinterest, AdMob, and Unity), to advertiser names, and to brand names are made nominatively, for the purpose of identifying the source or subject of indexed advertisements. Such references do not imply endorsement, sponsorship, or affiliation. All trademarks remain the property of their respective owners.

12. Contact

All copyright and related-rights correspondence should be sent to:

Email: [email protected]

Operator: WMB GmbH, Beethovengasse 4-6/2/7, 2500 Baden, Austria

Correspondence in English or German is preferred. Notices that do not include all the information required by Section 6 may not receive a substantive response.

13. Changes to this notice

AdLibrary may update this notice from time to time to reflect changes in law, regulation, the Service's technical architecture, or the practices of the source ad libraries. The "Last updated" date at the top of this notice indicates when it was last revised. Continued use of the Service following any update constitutes acceptance of the updated notice.